A packaging company that manufacturers boxes is considering two projects: Project A, which is a larger container than its typical packaging projects, and Project B, which is a shrink-wrap project, which would be quite different than all of the other company projects. Which project represents a greater potential for diversification for this company?
A) Project A
B) Project B

Question

Quizplus · Accepted Answer

Project B represents a greater potential for diversification because it involves a different type of packaging project (shrink-wrap) compared to the company's typical projects, whereas Project A, although larger, is still a container and more similar to the company's usual projects.

A Packaging Company That Manufacturers Boxes Is Considering Two Projects