It is possible that pesticides sprayed on coffee bean crops poses unknown threats to the future health of those who consume it. It is also possible that pesticides sprayed on mountain crops runs downward to collect and affect other crops in countries such as Nicaragua, where government testing and regulation standards differs from U.S. The Fair Trade movement, which includes coffee, chocolate and other products, is aimed at making consumers aware of the poor living conditions of workers in countries like Nicaragua. It partners with local growers to insure a wage a bit higher than the local wage to produce a quality of coffee beans that meets the definition of organic. How is the Fair Trade movement seeking to overcome rational ignorance of U.S. consumers? What incentive to U.S. consumers have besides a sense of environmental responsibility to pay a higher price than for other coffees?
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