Yield management is intended to counter the tendency of the average daily rate to fall wheneveroccupancy falls.

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Yield management, also known as revenue management, is a strategy used to maximize revenue by adjusting prices based on demand. When occupancy falls, the strategy aims to adjust rates or offer promotions to attract more customers, thereby preventing the average daily rate from dropping significantly. This approach helps maintain or increase revenue even when occupancy is lower.

Yield Management Is Intended to Counter the Tendency of the Average