Big Boy Burgers

Big Boy Burgers
Big Boy Burgers (BBB) is an American chain of fast food restaurants that has franchises around the world. Recently, BBB managers have been concerned about protecting the firm's intellectual property, which for BBB includes the recipes for its unique burger sauces and specialty burger buns. Although BBB has never experienced a theft of intellectual property, the firm's managers feel BBB should be more cautious. Managers are meeting with security and legal experts to discuss the options available to the firm which would protect BBB from future international problems.
-Which of the following questions would be more important for the experts to evaluate when determining how to ensure intellectual property protection for Big Boy Burgers?

A) What intellectual property protections are offered by the World Trade Organization for restaurant chains?
B) Is BBB partnering with ethical franchisees that have no intention of becoming BBB competitors in the future?
C) Have BBB competitors been affected by intellectual property theft since the inception of stronger protections by international organizations such as WIPO?
D) How are BBB franchisees modifying recipes and menus to meet the needs and desires of customers in local markets?