The last link between distributors and retail customers that both an MNE and SME must consider in targeting a foreign market for expansion is ________.

Question

Quizplus · Accepted Answer

Retailers are the last link in the distribution chain that connects products to the final consumers, making them crucial for both MNEs (Multinational Enterprises) and SMEs (Small and Medium-sized Enterprises) when expanding into foreign markets.

The Last Link Between Distributors and Retail Customers That Both