RAM Manufacturing LLC is a rapidly growing manufacturer of parts for the automotive industry. RAM Manufacturing recently implemented a new ERP system, NetSuite. You have been asked to perform data analytics to provide information to the firm's auditors. From which ERP module would you pull data to know what marketing campaigns are planned for next month?

Question

Quizplus · Accepted Answer

The Customer Relationships Management (CRM) module in an ERP system like NetSuite is designed to manage a company's interactions with current and potential customers. It involves using data analysis about customers' history with a company to improve business relationships, specifically focusing on customer retention and ultimately driving sales growth. Information about planned marketing campaigns, which are aimed at engaging current and potential customers, would typically be managed and tracked within the CRM module.

RAM Manufacturing LLC Is a Rapidly Growing Manufacturer of Parts