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Your Book Describes the Concepts of Disintermediation and Re-Intermediation

Question 5

Multiple Choice

Your book describes the concepts of disintermediation and re-intermediation. What is typically meant by the term re-intermediation?


A) A situation where new, typically internet-based, intermediaries emerge.
B) A situation where a supplier is attempting to decide whether to directly supply customers or maintain a relationship with traditional intermediaries.
C) A situation where the value proposition of traditional intermediaries is undermined and they disappear.
D) Both B and C are facets of re-intermediation.
E) When the manufacturer and the customer are the same entity.

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