In the management journal article about persuading customers that your boss recommended, you read that your style of hard selling is not effective with young professionals. You begin to question if you need to take a sales training seminar. This is an example of
A) cognitive dissonance.
B) selective attention.
C) selective exposure.
D) agenda-setting.
E) selective perception.

Question

Quizplus · Accepted Answer

Cognitive dissonance occurs when someone experiences discomfort from holding two or more conflicting beliefs, ideas, or values. In this scenario, the discomfort comes from the belief in the effectiveness of hard selling and the new information suggesting it's not effective with young professionals, leading to questioning and potential change in behavior.

In the Management Journal Article About Persuading Customers That Your