A break-in at your company has resulted in the theft of various pharmaceutical products. The head chemist, slated as the company's designated spokesperson, is scheduled to appear at a media conference. This course of action illustrates one of the steps in crisis communication planning. Select the appropriate step:
A) implementing the action plan.
B) evaluating the effectiveness of your action plan.
C) identifying levels of vulnerability in your company.
D) assessing the possible risk to the organization.
E) notification of publics.

Question

Quizplus · Accepted Answer

Implementing the action plan involves taking concrete steps to address the crisis, such as designating a spokesperson to communicate with the media and the public.

A Break-In at Your Company Has Resulted in the Theft