To empirically demonstrate their belief that television has an important causal effect on culture, cultivation theory researchers use a four-step research process. Which of the following activities is associated with the first step, known as message system analysis?
A) developing questions about people's understanding of their everyday lives
B) doing a detailed content analysis of a television program
C) distributing a survey to participants in a study
D) comparing the social realities of light and heavy viewers
Correct Answer:
Verified
Q3: In the _ perspective of communication, media
Q4: The Violence Index is
A) the extent to
Q5: Which of the following is NOT an
Q6: For cultivation theorists, television is unique compared
Q7: Between 1993 and 1996, there was a
Q9: _ occurs when television's symbols dominate other
Q10: Learning values and assumptions from the media
Q11: For cultivation theorists, _ is the best
Q12: Which of the following is NOT one
Q13: Cultivation theory is a critical theory because
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