Whether a consumer is better off "integrating" or "segregating" is independent of whether is experiencing multiple losses or multiple gains.

Question

Quizplus · Accepted Answer

The decision to integrate or segregate gains or losses is influenced by the prospect theory, which suggests that people evaluate these differently. For multiple gains, individuals tend to segregate them to maximize the psychological value of each gain. For multiple losses, they tend to integrate them to minimize the psychological impact. This behavior is not independent of whether they are experiencing multiple losses or gains; it directly depends on the nature of the outcomes being multiple gains or losses.

Whether a Consumer Is Better Off "Integrating" or "Segregating" Is