Scenario 1.1
Use the following to answer the questions.
Greensprings Cemetery in upstate New York,offers a full-service funeral and burial that is non-toxic to the environment.All materials used in the burial are natural and will decompose with no negative impact.Greensprings' service is relatively new in the United States,but services of this type are common in Great Britain.A typical burial in Greensprings' cemetery includes a casket made from bamboo,wicker,paper,or other natural material.There are no headstones of stone or concrete that will detract from the landscape,but trees and plants as "markers" are allowed.The cost for a burial at Greensprings is approximately $3,000,compared to about $6,000 at most traditional cemeteries.Although business was slow at first,Greensprings is now experiencing an increase in the number of burials,due to referrals and a newly-developed website.The owners of Greensprings were previously in the cemetery business,and are active conservationist and wanted to make their business more sustainable.After conducting research and finding that there were natural burial sites in Great Britain,they wanted to provide an alternative to other environmentally-conscious Americans like themselves.
-Refer to Scenario 1.1.The customers of Greensprings Cemeteries are most likely choosing the Greensprings business because of its _______,which is evidence of a ______ _____.
A) Pricing;Sales orientation
B) Environmental consciousness;Market orientation
C) Novelty;Production orientation
D) Environmental consciousness;Business orientation
E) Pricing;Profit orientation
Correct Answer:
Verified
Q84: The public is becoming more aware of
Q89: Products can be goods, services, or ideas.
Q97: Customers are the focal point of all
Q98: Which of the following statements describes the
Q99: For most firms, the costs of marketing
Q101: Scenario 1.2
Use the following to answer the
Q102: Scenario 1.2
Use the following to answer the
Q104: Scenario 1.1
Use the following to answer the
Q107: Scenario 1.2
Use the following to answer the
Q108: A family that organizes and advertises a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents