Organizations that sell products to industrial markets or a few wholesalers tend to focus their promotion efforts on

Question

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Organizations that sell products to industrial markets or a few wholesalers tend to rely heavily on personal selling because these markets tend to have long sales cycles and unique customer needs. Personal selling allows sales representatives to develop relationships with customers, identify their needs, and provide custom solutions. Advertising, word-of-mouth communication, public relations, and sales promotion may have less impact on these specialized markets.

Organizations That Sell Products to Industrial Markets or a Few