Companies should license if
A)They want to control all aspects of operation.
B)Their product is older or a soon-to-be replaced technology.
C)They have the necessary resources to export or invest directly.
D)There are no tariffs or quotas.

Question

Quizplus · Accepted Answer

Licensing is often a strategy used by companies for products that are older or for technologies that are going to be replaced soon. This allows the company to earn revenue from these products or technologies without investing in new production or marketing efforts, especially in markets where they do not have a strong presence or where direct investment is not feasible or desirable.

Companies Should License If