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Independent Operations Between the Brick and Mortar Part of a Company

Question 15

Multiple Choice

Independent operations between the brick and mortar part of a company and its e-commerce system offer which of the following benefits?


A) The independent operation can move faster and be more entrepreneurial when freed from corporate bureaucracy and it can seek funding from deep pockets of venture capitalists.
B) The independent operation can benefit from cross-promotion of shared products, shared customer information, increased large-quantity purchase leverage, and economies of scale by using the same distribution channels.
C) The brick and mortar part of the company can transfer learning to the e-commerce system of the company.
D) Independent operations can facilitate synergy between the brick and mortar part and the e-commerce system.

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