Which of the following statements regarding globalizing through the Internet is not true?
A)A company that globalizes through the Internet does not have to be concerned with the global-local dilemma.
B)A company that globalizes through the Internet still faces the same challenges that a brick and mortar company faces.
C)A company that globalizes through the internet must still address the traditional problems of multinational business (i.e., currencies, local laws, infrastructure for delivery).
D)A company that globalizes through the Internet must still decide whether to go global or to require localization to national or regional levels.

Question

Quizplus · Accepted Answer

A company that globalizes through the Internet still faces the global-local dilemma just like any other multinational company. The global-local dilemma pertains to the tension between standardizing products and services across different countries and adapting them to the local preferences and needs of a specific market. The Internet allows for a global reach, but companies must still take into consideration the cultural, economic, and political differences between countries to ensure effective localization.

Which of the Following Statements Regarding Globalizing Through the Internet