When Sarah is deciding to purchase a new mobile phone she visits the Good Guys to inquire specifically about Apple and Samsung devices. Sarah's awareness and interest of these two mobile phone brands is known as ___________.
A) preference.
B) willingness to search.
C) top of mind awareness.
D) retention rate.
E) recall.

Question

Quizplus · Accepted Answer

explain the role of marketing metrics and the ongoing evaluation of marketing performance in the marketing cycle. Top of mind awareness is a customers' ability to identify the brand or product within the business category.

When Sarah Is Deciding to Purchase a New Mobile Phone