An Australian company manufacturing chocolate coated macadamia nuts decides to export their product to France. The packaging is changed from a cardboard carton to a foil bag, the ingredients list and nutritional information is written in French and the price point is increased to reflect the 'premium' nature of the product. This company is using:

Question

Quizplus · Accepted Answer

understand the concept of 'globalisation' and its consequences for organisations seeking to engage in international marketing. Standardisation refers to applying a uniform marketing mix across international markets, with only minor modifications to meet local conditions.

An Australian Company Manufacturing Chocolate Coated Macadamia Nuts Decides to Export