When Australian company 'True Blue Boats' and 'Manila Manufacturing' in the Philippines formed the company 'True Blue Manufacturing' in order to form a new identity and gain acceptance into the foreign market, it was an example of:

Question

Quizplus · Accepted Answer

understand why and how organisations internationalise. International joint venture is an approach to international marketing in which a marketing organisation forms a new business with an existing business in the target foreign market.

When Australian Company 'True Blue Boats' and 'Manila Manufacturing' in the Philippines