Which of the following statements regarding the online marketing mix is correct?
A) Measuring the effectiveness of online 'click through' advertising is likely to be easier than measuring the effectiveness of traditional advertising.
B) The need to deliver physical products to customers can lead to price disadvantages for an online retailer as opposed to a traditional retailer.
C) Consumers can generally compare prices more readily in an online environment.
D) All of the options listed.
E) Both a and c are correct.
Correct Answer:
Verified
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