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Which of the Following Statements Does Not Reflect a 'Service-Dominant

Question 13

Multiple Choice

Which of the following statements does not reflect a 'service-dominant logic' view of marketing?


A) All products should be seen as a means to an end
B) Value is essentially intangible
C) The customer is inextricably involved in the process of value co-creation
D) Not all economies are service economies
E) All of these options are correct

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