Brand assets (e.g. trademarks and patents), stock price analysis, replacement cost, brand attributes, brand loyalty and willingness-to-pay analysis, are all metrics to measure:

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explain the value of branding and the major issues involved in brand management. To measure the value of brands is extremely useful to organisations. Brand equity metrics include: brand assets (e.g. trademarks and patents), stock price analysis, replacement cost, brand attributes, brand loyalty and willingness-to-pay analysis.

Brand Assets (E