You open a liquor store, selling only boutique wines (produced in smaller quantities and as such not sold through major retailers) from the Hunter Valley in NSW. Your specialised approach to the target market is:
A) product specialisation.
B) market specialisation.
C) product-market specialisation.
D) differentiated target marketing.

Question

Quizplus · Accepted Answer

understand the target marketing concept. Product-market specialisation is a target marketing strategy in which efforts are concentrated on offering a single product to a single market segment.

You Open a Liquor Store, Selling Only Boutique Wines (Produced