A teenager purchases clothing that will enable her to "fit in" with the fashion style favoured by her friends. In a marketing sense, this could best be described as an example of the teenager's purchase being influenced by:

Question

Quizplus · Accepted Answer

understand the major group factors that influence consumer behaviour. A reference group is any group to which an individual looks for guidance as to what are appropriate values, attitudes or behaviours.

A Teenager Purchases Clothing That Will Enable Her to "Fit