As a proud supporter of the Manchester United football team, you believe that they are the best team in the world. You have followed the team from when you were a small child and love to see them win. Which of the following statements is/are true about beliefs?

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analyse the major individual factors that influence consumer behaviour. Beliefs comprise descriptive or evaluative thoughts that an individual holds regarding their knowledge or assessment of a person, idea, product and so on. Beliefs may be based on objective knowledge, opinions or faith. They may be accurate or inaccurate. Attitudes and beliefs display inertia - they do change, but usually only gradually. They also exist as a gestalt (i.e. as a sum total or configuration) and it is natural for individuals to strive for consistency in the pattern of their attitudes and beliefs. This instinct for consistency will often lead consumers to reject new ideas that are not consistent with their existing beliefs or attitudes.

As a Proud Supporter of the Manchester United Football Team