Which of the following statements is correct?
A) Cognitive dissonance occurs when a purchaser has second thoughts or doubts about a purchase they have made.
B) Cognitive dissonance occurs in the post-purchase evaluation stage of consumer decision-making.
C) Cognitive dissonance is more likely to occur with expensive products.
D) Cognitive dissonance is more likely to occur with high involvement products.
E) All of the options listed.

Question

Quizplus · Accepted Answer

explain the general steps in the consumer decision-making process. Cognitive dissonance occurs when a purchaser has second thoughts or doubts about the wisdom of the purchase. It is most probable when a person has recently purchased an expensive, high-involvement product, the features of which are shared with other acceptable alternatives. Cognitive dissonance occurs in the post-purchase evaluation stage of consumer decision-making.

Which of the Following Statements Is Correct