Greenwashing is:
A) used to influence perceptions.
B) disseminating misleading information.
C) used for products to be perceived as more environmentally friendly.
D) All of the above.

Question

Quizplus · Accepted Answer

discuss the importance of ethics and corporate social responsibility in marketing. Greenwashing is the dissemination of questionable or potentially misleading information by an organisation in relation to its products, in order for the organisation and its products to be perceived as more environmentally friendly.

Greenwashing Is