The theory that managers aim to shift cost and revenue curves in order to maximise profits over a period of years is usually called

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The theory that managers aim to shift cost and revenue curves to maximize profits over a period of years is referred to as long-run profit maximisation. This approach focuses on achieving the highest possible profit in the long term, rather than prioritizing short-term gains or other objectives such as sales volume or market share.

The Theory That Managers Aim to Shift Cost and Revenue