Behavioural theories of the firm suggest that managers will try to avoid conflict by agreeing targets between them, rather than setting them 'from the top down'.

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Behavioral theories of the firm, such as Cyert and March's Behavioral Theory, suggest that decision-making within firms often involves negotiation and consensus among managers, aiming to avoid conflict by agreeing on targets collaboratively rather than imposing them top-down.

Behavioural Theories of the Firm Suggest That Managers Will Try