Multiple Choice
Mintzberg suggests that there are five Ps of business strategy. A strategy that relied on getting employees to share the management's point of view of the business would be termed a____-, whereas a strategy that concentrated on maintaining the brand image of the firm would be termed a______ by Mintzberg.
A) perspective; position with respect to others
B) ploy; position with respect to others
C) plan; position with respect to others
D) ploy; pattern of behaviour
Correct Answer:
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