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What Is the Global Strategy Trade- Off

Question 39

Multiple Choice

What is the global strategy trade- off?


A) The conflict between a firm's desire to cut costs and enhance profitability and the need to meet the very different demands of consumers
B) The trade- off between the expectations of the shareholders and the expectations of customers
C) The conflict between cutting costs and enhancing profitability
D) The problem of finding a balance between advertising and costs

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