Sustaining competitive advantage requires strategic positioning and operational effectiveness. Define both concepts and graphically illustrate their difference using the competitive space graph.

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The Answer is Strategic positioning = from a firm's current position, defining a relative ranking/importance of the competitive priorities (p, t, var, Q) that the company should focus on. This defines a direction for evolution (improvement) in the competitive space (dotted line),Operational effectiveness = being excellent at what you do = have a current position on the current frontier.Illustrate: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB10441/11ee910f_6bd8_c7c2_976a_cde96a15783f_TB10441_00.jpg" alt="Strategic positioning = from a firm's current position, defining a relative ranking/importance of the competitive priorities (p, t, var, Q) that the company should focus on. This defines a direction for evolution (improvement) in the competitive space (dotted line),Operational effectiveness = being excellent at what you do = have a current position on the current frontier.Illustrate:  " class="answers-bank-image d-block" rel="preload" >

Sustaining Competitive Advantage Requires Strategic Positioning and Operational Effectiveness