Jones Corp. is a newly formed organization that will produce 10-key calculators that it intends to sell to office supply stores and directly from its own online platform. Jones is in the planning stages of their business and are formulating a strategic plan. As part of this initial planning, the owners know that they must first identify a mission and vision. Which of the following best represents a vision for Jones?

Question

Quizplus · Accepted Answer

This question requires understanding the difference between mission and vision, and that can be difficult since they are similar. Choice B is correct because it provides a more narrative statement and demonstrates what Jones Corp. would like accomplish or be known for in the future. The other three choices are potential missions since they describe a purpose for the organization rather than a larger description for the future.