Nonfinancial performance measures are often helpful to organizations when they evaluate actions that are being taken now to achieve success later. Which of the following is most likely to be a nonfinancial performance measure utilized by the Sales and Marketing Department?

Question

Quizplus · Accepted Answer

This question requires familiarity with nonfinancial performance measures and how certain departments within an organization might utilize them. Choice C is the correct choice since it is the only choice listed utilized by the Sales and Marketing department. The other choices are also nonfinancial performance measures, but those would not likely be useful measures for the Sales and Marketing Department's performance.

Nonfinancial Performance Measures Are Often Helpful to Organizations When They