Braxton Inc. is a factory that produces trendy and decorative kitchen cabinet hardware. They just finished their third year of operations, so management decided it would like to thoroughly evaluate the performance of the organization, both financial and nonfinancial. They are planning to use a balanced scorecard (BSC) for the first time, and they are currently working on the customer perspective. What are two appropriate objectives Braxton could identify for the year? Additionally, what initiatives, measures, and targets would help them to evaluate their performance?

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The Answer of Braxton Inc. is a factory that produces trendy and decorative kitchen cabinet hardware. They just finished their third year of operations, so management decided it would like to thoroughly evaluate the performance of the organization, both financial and nonfinancial. They are planning to use a balanced scorecard (BSC) for the first time, and they are currently working on the customer perspective. What are two appropriate objectives Braxton could identify for the year? Additionally, what initiatives, measures, and targets would help them to evaluate their performance?