The degree to which an organization's new product-development team relies on the market research team for product ideas to investigate is termed as ________.
A) liaisoning
B) centralization
C) interdependence
D) formalization

Question

Quizplus · Accepted Answer

The degree to which the new product-development team relies on the market research team for product ideas indicates interdependence between these teams, as they are dependent on each other for completing their respective tasks efficiently. Liaisoning refers to the process of establishing communication and collaboration between different departments or individuals. Centralization refers to the degree to which decision-making authority is concentrated or decentralized within an organization. Formalization refers to the degree of standardization of processes and procedures within an organization. None of these options directly relate to the reliance of the product-development team on the market research team for product ideas.

The Degree to Which an Organization's New Product-Development Team Relies