Calendar promotions are promotional campaigns the retailer can develop for its customers through scheduled CMA agreements made with manufacturers, that allow the retailer to plan in advance when a brand will be offered to the retailer's customers on-deal.

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Calendar promotions are promotional campaigns the retailer can develop for its customers through scheduled CMA agreements made with manufacturers, that allow the retailer to plan in advance when a brand will be offered to the retailer's customers on-deal. The advantage to retailers is that they can have a brand on sale almost all of the time by rotating agreements with various brands.

Calendar Promotions Are Promotional Campaigns the Retailer Can Develop for Its