An advertisement for Purina Dog food has a $1.00 off coupon on it as well as information about a contest that participants can enter. This is an example of a(n) _____ message strategy.
A) affective
B) cognitive
C) conative
D) rational
Correct Answer:
Verified
Q85: A conative message strategy is
A) the presentation
Q86: The goal of using a cognitive message
Q87: If an advertisement for milk presents information
Q88: Affective message strategies tend to be used
Q89: A Purina advertisement shows small puppies being
Q91: In terms of advertising execution, animation
A) involves
Q92: In terms of advertising execution, the slice-of-life
Q93: In terms of advertising execution, the lifestyle
Q94: In terms of advertising execution, the testimonial
Q95: In terms of advertising execution, the demonstration
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