Promotion refers to all forms of external and internal communications directed toward consumers, businesses, and employees with an ultimate goal of developing and keeping customers.
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Q114: All of the following evaluation methods are
Q115: All of the following methods are used
Q116: Because of the short-term impact of promotions,
Q117: The best method of measuring the effectiveness
Q118: In terms of marketing in an international
Q120: Integrated marketing communications is the coordination of
Q121: IMC is a holistic approach to communication
Q122: IMC involves communicating to four primary groups:
Q123: Publicity is usually an outcome of public
Q124: It is the responsibility of the marketing
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