The percentage-of-sales method of developing a communication budget works best for firms
A) introducing new products or moving into a new product category
B) that do not have clear communications objectives
C) operating in a stable market where sales do not fluctuate much
D) operating in markets where sales fluctuate considerably
Correct Answer:
Verified
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Q209: In developing the communications budget, firms using
Q210: The _ method of developing a communications
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Q213: The method used by many small and
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