Retailers are facing increasing competition from competitors who are not in the same category partly due to retailers adopting a scrambled merchandise strategy which offers consumers a wider variety of goods and services at lower prices.

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Retailers are facing increasing competition from competitors who are not in the same retail category. Part of this trend is attributed to scrambled merchandising, whereby retailers add unrelated goods in order to provide one-stop shopping convenience to consumers and increase their own profits.

Retailers Are Facing Increasing Competition from Competitors Who Are Not