To Reduce the Risk Involved in Purchasing a Service That

To reduce the risk involved in purchasing a service that cannot be seen or touched prior to the purchase, firms should strive to

A) produce services in advance so they can be inventoried and available when consumers want them
B) train employees so customers can receive the same level of service with each purchase
C) reduce the level of intangibility in a service
D) reduce the separation of the service's production from its consumption