For most purchase situations, _____ are the most critical set of factors in the purchase decision.

Name: For most purchase situations, _____ are the most critical set of factors in the purchase decision.
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Question

Quizplus · Accepted Answer

Internal factors are the most critical set of factors in the purchase decision because they represent the buyer's needs and wants. These factors include the buyer's budget, the buyer's need for the product, and the buyer's perception of the product's value.

For Most Purchase Situations, _____ Are the Most Critical Set