Dissatisfaction and poor service quality are not the only reasons customers switch firms. Research has estimated that _____ percent of customers switch for reasons other than dissatisfaction.
A) 20 to 25
B) 30 to 40
C) 50 to 60
D) 65 to 85
Correct Answer:
Verified
Q197: In measuring service quality, assurance refers to
A)
Q198: All of the following are examples of
Q199: The advantage of using internal measures of
Q200: The process of attempting to regain a
Q201: The goal of a service recovery program
Q203: The components of the customer value package
Q204: The first step in determining a customer
Q205: The lack of tangible assets of a
Q206: The inability of a service to be
Q207: The simultaneous production and consumption of a
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