Selective exposure involves
A) remembering only information about a good or service that supports personal knowledge or beliefs
B) the process whereby consumers collect, organize, and interpret information from the around them to create a meaningful image of reality
C) the process of adapting information to fit consumers' own existing knowledge
D) stimuli that consumers choose to pay attention to

Question

Quizplus · Accepted Answer

Selective exposure refers to the tendency of individuals to favor information that aligns with their existing beliefs and attitudes, which involves choosing which stimuli to pay attention to.

Selective Exposure Involves