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When Marketers Face the Criticism That Marketing Overemphasizes Materialism, a Common

Question 139

Multiple Choice

When marketers face the criticism that marketing overemphasizes materialism, a common defense is that


A) marketing is just responding to the materialistic desires of society
B) materialism is caused by easy access to credit cards
C) materialism is a product of a society's culture, not of marketing
D) materialism is only a problem in free-world countries

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