Through data mining, retailers attempt to increase sales from a company's existing customers, and hence, solidify and increase market share.
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Q35: Even companies that embrace the societal marketing
Q36: A marketing orientation calls for an integrated
Q37: Adopting a marketing orientation necessitates top management
Q38: Through data mining, retailers can obtain information
Q39: Data mining involves computer analysis of customer
Q41: For optimal performance in the marketplace, a
Q42: If a good or service performs better
Q43: If the performance of a product matches
Q44: Companies with a value-based philosophy ensure that
Q45: The American Consumer Satisfaction Index is a
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