Data mining involves computer analysis of channel data to determine what products sell in which retail stores.
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Q129: The sales era was the result of
Q130: The production era was between 1930 and
Q131: The tendency of marketing efforts to focus
Q132: The danger of the product, production, and
Q133: A market orientation is defined as a
Q135: Through data mining, manufacturers hope to determine
Q136: Through data mining, retailers hope to find
Q137: For optimal performance in the marketplace, marketers
Q138: A state of "satisficing" is most likely
Q139: If expectations of a product are greater
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