The tendency of marketing efforts to focus on products, production, or sales and ignore specific consumer needs or important markets is called
A) marketing myopia
B) the marketing concept
C) societal marketing concept
D) relationship marketing

Question

Quizplus · Accepted Answer

Marketing myopia refers to the short-sightedness of focusing on the company's needs rather than the needs and wants of the market and consumers.

The Tendency of Marketing Efforts to Focus on Products, Production