Opportunities for international participation would be high for associates and managers in firms that use a _________ strategy.
A) multidomestic
B) global
C) both B and D are correct
D) transnational
E) none of the above are correct

Question

Quizplus · Accepted Answer

A transnational strategy combines global coordination to attain efficiency with flexibility to meet local needs, thus requiring high levels of international participation. Similarly, a global strategy focuses on offering standardized products across country markets, with decisions, significant R&D, and marketing strategies being centralized at the headquarters, also necessitating considerable international involvement.

Opportunities for International Participation Would Be High for Associates and Managers